We build the WordPress plugins we wish already existed.
Focused tools, honest free versions and code that respects the visitor and the server. That is the whole idea.
A small, independent team with a long attention span.
WingDevs is the maker of Wing Popup and Wing Suite. We are a small team of WordPress developers and designers who would rather go deep on a few products than wide on many.
Our first product, Wing Popup, started as a lightweight alternative to bloated popup plugins and grew into a full builder with forms, a library of 220 ready-made popups and a Pro edition. Wing Suite followed, bringing the everyday site tools together in one modular plugin. Store Wings, a toolkit for WooCommerce stores, is next.
Wing Popup v2.1
Popup builder with forms, a 220-preset library and a Pro edition. Free on WordPress.org.
Wing Suite v1.0
Modular site toolkit. Dark Mode and AJAX Search today, more modules on the way.
Store Wings In development
The WooCommerce toolkit we are building next.
Four rules we do not break.
Free first, honestly
Our free plugins are complete tools, not demos. Every Pro setting is visible in the free editor, clearly marked, so you see exactly what you would be paying for. Nothing is crippled to push an upgrade.
Fast by default
A plugin should cost nothing on pages where it does nothing. Assets load only where they are needed, data stays small, and anything that varies per visitor is decided in the browser so caching keeps working.
Privacy is a feature
We store counts, not people. No IP addresses, user agents, user ids or form content in analytics, and visitor identifiers only with consent. We treat these as legal commitments, not styling choices.
Ship, listen, improve
Releases are frequent and each one is verified before it goes out. Support threads and feature requests shape the roadmap more than any plan we write in advance.
From one popup plugin to a small family of tools.
We started with the problem we ran into most often on client sites: popup plugins that were heavy, confusing or both.
- WingDevs starts. Wing Popup 1.0 lands on WordPress.org
A lightweight popup builder with Mailchimp signup, display rules and click triggers.
- Wing Suite 1.0
Dark Mode and AJAX Search as the first two modules of a modular toolkit.
- Wing Popup 2.x and Wing Popup Pro
Built-in forms with spam protection, the 220-preset Popup Library, frequency rules, image layouts, and a Pro edition with 20+ types, analytics, A/B tests and WooCommerce tools.
- Store Wings
The WooCommerce toolkit we are building now.
Why "Wing"?
Because a good plugin should feel like an extra pair of wings for your site, not a backpack full of rocks. Light, and lifting.
The team behind WingDevs.
A handful of people who each do more than one thing. The person who answers your support ticket has usually written the code you are asking about.
Engineering
PHP and JavaScript developers who care about cache-safety, privacy and clean hooks as much as features. Every release passes a test harness before it ships.
Design
The 220 presets in the Popup Library, the admin screens and this website. Good defaults so you rarely have to touch a setting.
Support
Forum threads, e-mail and pre-sale questions, answered by people who work on the products. Usually within one business day.
Got a custom project in mind?
We also take on a small number of WordPress projects: plugin development, site setup and speed optimisation. Tell us what you are building.
What are you building?